LIQUID DEATH
100% mountain water from the alps. Murder your thirst!
LIQUID DEATH
Murder Your Thirst
Liquid Death tasked LRA with getting "cans in hands" of NBA players, assisting in building brand awareness across all major sports and pop culture, and identifying and aligning the brand with talent partners who are passionate about the company's mission.
APPROACH
Developed and executed a NBA product seeding program utilising player ambassadors and team staff. ALL 30 NBA teams/ 450 players received Liquid Death product and merch.
Targeted seeding of select teams, sports talent, influencers, and music industry insiders (650 total individuals seeded)
Obtained feedback/comments directly from talent about the brand and shared with our Liquid Death partners
